The idea of Rar Imperil was to modernize the concept of raising money for endangered species through fashion. Today everyone likes to shop everyone wants to feel good why not shop and know that your money is going to a real cause and feel twice as good! 
As a prototype, hand embroidered jacket with a Polar Bear illustration/design. The idea is you purchase the jacket with an embroidered print of the animal you wish to help and 40% of your money will be donated for that specific animal charity. 
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