Franco is a non-alcoholic beer, I designed two non-alcoholic beer labels, with his and hers alternatives. I digitally drew two stylised memorable characters, both with an expression of glee. I chose a two-tone colour scheme the blue/green colour to represent a fresh & pure vision. The golden yellow was a representation of the malt flavour. Light-hearted phrases "The Designated Driver" and "Drink Responsibly," give the brand a humorous outlook. A friendly and welcoming typeface reinforced this persona with two digital line drawn characters: Bearded male and stylish fringed female. Both characters include memorable characteristics to humanise the brand Franco.